Media - FOR IMMEDIATE RELEASE
December 12, 2007
Slide-Lok releases two new state-of-the-art sales tools to support its ever expanding North American dealer network; A new Jack's Design Center and a point of sale DVD entitled The Garage Makeover, both designed to help dealers increase sales
Phoenix, AZ - December 12, 2007 - Slide-Lok, with a growing reputation for regularly rolling out new products and marketing and dealer support resources, announces the release of two new state-of-the-art sales tools for its North American dealer network, a new version of Jack's Design Center and a point of sale DVD entitled "The Garage Makeover."
Slide-Lok, a pioneer in the garage cabinets and garage organization market, was among the first in the industry to create and roll out an easy to use design software program that allowed its dealers and customers to easily and quickly create a computer generated custom design layout of their garage makeover project. With a rapidly growing product line, including Slat-Wall, closets and a garage cabinet line that will be released in early 2008 that features the colors and logos of NASCAR's top drivers, and with plans to introduce many new products in the next several years, Slide-Lok launched an effort last year to introduce a completely new software design package for its dealers to support this product line expansion. The new software program, which still bears the now famous name, Jack's Design Center, was specifically designed to allow new products to be easily added to the program via product libraries that can be easily updated online by dealers. The new software platform has a number of other new features and advantages that allow more customization by dealers than before.
Brian Strayer, Slide-Lok's president, stated, "Our dealers and customers are pushing us to continually offer new products, to keep us out in front in this quickly growing and changing home organization market." Strayer added, "Creating a new software platform that is specifically designed to allow us to quickly add new products to our software design program, and which allows our dealers to quickly incorporate these into the garage and closet designs that they are creating for our customers, is an important element in our plans for continued product line expansion and market share growth."
Slide-Lok also announced the release of a new point of sale DVD entitled "The Garage Makeover." The new sales DVD was produced in conjunction with Slide-Lok of Cleveland owner Mario Salwan and is designed to show off the Slide-Lok garage organization product line and why customers should select Slide-Lok as their partner for their garage makeover projects. The garage makeover DVD has been rolled out in two versions, a point of sale version for use in customers' homes and a second version, a loop version, for use in dealers' showrooms and at trade shows. Jason Jantzen, Slide-Lok's marketing director, stated, "The Garage Makeover DVD answers common customer questions and allows the customer the opportunity see a garage transformation from beginning to end." Jantzen added, "This DVD will help dealers close more leads, as it shows the customer in vivid style how a garage makeover will take place and how beautiful their finished garage will look after Slide-Lok's products are installed."
For more information on Slide-Lok Garage Interiors, garage cabinets, or its other garage storage products, contact Slide-Lok at 1-800-835-1759 or www.slide-lok.com. Consumers interested in locating a Slide-Lok dealer or in purchasing online can visit www.slide-lok.com.
Slide-Lok is an industry leader in the fast growing garage and overall home organization market with over 30 years experience in producing high quality, durable cabinetry, closet systems and Slat-Wall storage systems. Slide-Lok's garage cabinets utilize a patented dovetail design, plywood construction, adjustable 6-way hinges, and Thermofuse doors – making Slide-Lok the quality leader. Slide-Lok's garage flooring system features a 1 day all weather install and are 4x stronger than epoxy; and Slide-Lok's closet line features dovetail construction, fast order to install time, and the quality and esthetics consumers have come to expect from Slide-Lok. Slide-Lok is proud to be an officially licensed product of NASCAR in conjunction with the top NASCAR Nextel Cup Series drivers.
Slide-Lok's dealer network includes more than 150 dealers across the United States and Canada.
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