Media - FOR IMMEDIATE RELEASE
January 9, 2008
Racing Inspired Garage Interiors by Slide-Lok. With Richard Childress Racing and Slide-Lok Garage Interiors Licensing Agreement everyone can have their very own Richard Childress Inspired Garage.
Phoenix, AZ - January 9, 2008 - Richard Childress Racing, which enjoyed great success in the 2007 NASCAR SPRINT Cup Series with three drivers finishing in the top ten, has agreed to licensing terms with garage interiors and home storage market leader, Slide-Lok, for the categories of garage cabinets, garage flooring, Slat-Wall storage and closet systems for a multi-year term.
Slide-Lok's most recent licensing agreement with Richard Childress Racing, which comes in the wake of their latest announcement with NASCAR, Inc. and Roush Fenway Racing, includes the signing of Richard Childress Racing's drivers Kevin Harvick, No. 29 Shell / Pennzoil Chevrolet Monte Carlo SS, and Jeff Burton, No. 31 AT&T Chevrolet Monte Carlo SS. The Richard Childress Racing drivers will be notably featured in Slide-Lok's new "Racing Garage" product line which will brandish the names, numbers, color schemes and signature logos of the top drivers of NASCAR integrated into Slide-Lok's patented plywood garage cabinets, Slat-Wall storage, closet systems and garage floor coatings. The much awaited unveiling of the new Slide-Lok Racing Garage line is set for early 2008.
Brian Strayer, president of Slide-Lok states, "Slide-Lok sees this strategic partnership with Richard Childress Racing and their drivers as being a critical component of our Racing Garage series. Richard Childress' track record for success complements Slide-Lok's commitment to producing the highest quality garage interiors and home storage products in the industry."
Slide-Lok marketing director Jason Jantzen remarked, "Forming a partnership with Richard Childress Racing and their drivers is another step in the right direction in accomplishing Slide-Lok's branding strategy. We're excited to be partnering with a company that continually puts their drivers at the top of the leader board and feel that this relationship will immediately enhance our Racing Garage product line."
Mike Brown, director of licensing for Richard Childress Racing states, "We are excited about our relationship with Slide-Lok. Their eye catching designs and unquestionable quality made it easy to forge a partnership. Their willingness to activate the licenses makes them a rare combination of marketer and manufacturer. We are confident in their ability to get the job done."
For more information on Slide-Lok Garage Interiors, garage cabinets, or its other garage storage products, contact Slide-Lok at 1-800-835-1759 or www.slide-lok.com. Consumers interested in locating a Slide-Lok dealer or in purchasing online can visit www.slide-lok.com.
Slide-Lok is an industry leader in the fast growing garage and overall home organization market with over 30 years experience in producing high quality, durable cabinetry, closet systems and Slat-Wall storage systems. Slide-Lok's garage cabinets utilize a patented dovetail design, plywood construction, adjustable 6-way hinges, and Thermofuse doors – making Slide-Lok the quality leader. Slide-Lok's garage flooring system features a 1 day all weather install and are 4x stronger than epoxy; and Slide-Lok's closet line features dovetail construction, fast order to install time, and the quality and esthetics consumers have come to expect from Slide-Lok. Slide-Lok is proud to be an officially licensed product of NASCAR in conjunction with the top NASCAR Nextel Cup Series drivers.
Slide-Lok's dealer network includes more than 150 dealers across the United States and Canada.
About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) has earned nearly 180 victories and 11 NASCAR championships, including the 2007 NASCAR Busch Series owners' point title and six in the Cup Series with the legendary Dale Earnhardt. It was the first organization to win championships in the Cup Series, Busch Series and Truck Series. Its 2008 Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel's), Kevin Harvick (No. 29 Shell-Pennzoil) and Jeff Burton (No. 31 AT&T). Its 2008 Nationwide Series lineup includes Clint Bowyer (No. 2 BB&T), Bobby Labonte (No. 21 Chevrolet) and Burton and Scott Wimmer (No. 29 Holiday Inn).
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